Released on: October 25, 2007, 8:30 am

Press Release Author: DreamFactory

Industry: Software

Press Release Summary: DreamFactory, a pioneer in providing advanced Web
applications and development tools for cloud-based platforms, announced today that
it will exhibit and present at the first annual Sales 2.0 Conference at the St.
Regis Hotel in San Francisco on Oct. 29-30.

Press Release Body: MOUNTAIN VIEW, Calif. - October 25, 2007 - DreamFactory, a
pioneer in providing advanced Web applications and development tools for cloud-based
platforms, announced today that it will exhibit and present at the first annual
Sales 2.0 Conference at the St. Regis Hotel in San Francisco on Oct. 29-30.

Eric Rubin, president of DreamFactory, will speak on an industry panel on Tuesday,
Oct. 30 at 3:15 p.m. at Sales 2.0. The panel is entitled, "How Software as a Service
has Changed the Game for Buyers and Sellers." Rubin will share his vision on how
SaaS platforms are igniting the next generation of ISVs like DreamFactory and how
these ecosystems enable innovative channel opportunities and benefits.

The conference will bring together thought leaders, innovators and sales
professionals to discuss the technologies and methodologies that enable sales
organizations to work faster and make smarter decisions.

"Sales management today has a huge opportunity to leverage Web technologies to sell
more efficiently and effectively," said David Thompson, Sales 2.0 Conference Chair
and Genius.com CEO. "We\'re delighted to have companies, like DreamFactory and
others, join us to make the vision of the Sales 2.0 conference come to life."

"Sales 2.0 is all about enabling the individual contributor to make better decisions
and use their time more effectively," Rubin said. "With the introduction of
groundbreaking products like Carousel and DoX, DreamFactory clearly is investing in
this important initiative."

Keynote speakers at Sales 2.0 include: Geoffrey Moore, David Berman, Michael
Bosworth, Gerhard Gschwandtner (SellingPower), Joe Galvin (Sirius Decisions), Barry
Trailer and Jim Dickie (CSO Insights), and Keith Rosen (author of The Complete
Idiot\'s Guide to Closing the Sale).

For additional information about the event, speakers and founding partners, please
visit www.sales20conf.com.

About the Sales 2.0 Conference
The Sales 2.0 Conference is a unique industry event addressing emerging selling
strategies and technologies. The conference combines powerful keynote speakers and
panel discussions with technology demonstrations and valuable industry networking
and collaboration. Event sponsors include leading sales technology innovators such
as Oracle, WebEx, Genius.com, InsideView and Landslide Technologies.

About DreamFactory
DreamFactory is a pioneer in providing the next generation of software solutions and
tools on SaaS platforms that help organizations of all sizes automate processes,
increase productivity and make better decisions. The DreamFactory suite of solutions
for sales, marketing, project leaders and developers is quick to deploy, inexpensive
to maintain and continuously improving through customer-driven innovation. With more
than 1,000 customers embracing its business solutions, DreamFactory exemplifies the
new pace of application adoption sweeping the industry. DreamFactory headquarters
are in Mountain View, Calif. For more information, call 1-888-399-DREAM (3732) or
visit www.dreamfactory.com. For information about the DreamFactory Developer Portal,
visit www.dreamfactory.org.

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Web Site: http://www.dreamfactory.com

Contact Details: Nate Benson
Connect Public Relations
(801) 373-7888
nateb@connectpr.com

Mai Brehaut
DreamFactory
(650) 641-8220
maibrehaut@dreamfactory.com